Recent Articles
YouTube to pilot test shopping from livestreams with select creators
YouTube will begin pilot testing a new feature that will allow viewers to shop for products directly from livestream videos. The feature will initially launch with just a handful of creators and brands, the company says, and is an expansion...
Livestream e-commerce: Why companies and brands need to tune in
What comes to mind when you think of livestreaming? In the U.S., most people would name their favorite celebrity leading a Q&A on Instagram or a gamer doing a speedrun on Twitch. In China, it’s shopping, streamed live. Livestream e-commerce has...
How Live Shoppable Video is Transforming the E-Commerce Experience
As an innovation that has a projected sales value of $423 billion in China for 2022, and a growing presence across the US, the ‘Live Shoppable Video’ phenomenon has become a lucrative marketing strategy for retail brands. The UK and...
